Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Dubai

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Dubai, chennai and europe countries. You can find many jobs for freshers related to the job positions in Dubai.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Dubai
Search Engine Marketing (SEM) The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI. Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads. . Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency. This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors. Explore advanced concepts like remarketing, geo-targeting, and campaign automation.

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

Shilpa

Mobile: +91 91884 77559
Location: Cherthala, Online (Dubai)
Qualification: B. Tech

Experience: 4years of experience in digital marketing Skilla card design using canva seo techniques social media video uploading and positive thinker  more..

Harsh

Mobile: +91 9895490866
Location: Uttar Pradesh, Online (Dubai)
Qualification: Graduation

Experience: Curriculum design interactive content creation tech integration Patience Time management Concept clarity adaptive teaching real-world applications student-centric approach problem-solving effective  more..

Swathy

Mobile: +91 9895490866
Location: Kerala, Online (Dubai)
Qualification: MSc. Computer Science

Experience: Python HTML CSS MySQL Iam currently working as a teacher in a school Iam looking for Software jobs as I  more..

Dishant

Mobile: +91 9895490866
Location: Goa, Online (Dubai)
Qualification: BE in COMPUTER ENGINEERING

Experience: With five years of experience in graphic design I have developed a strong passion for both technical and creative aspects  more..

Pooja

Mobile: +91 91884 77559
Location: Tiruchirappalli Tamilnadu , Online (Dubai)
Qualification: BCA

Experience: Canva Poster design Web design SEO   more..

Anugya

Mobile: +91 98474 90866
Location: Bhopal, Online (Dubai)
Qualification: Btech

Experience: C cpp python  more..

Kausiek

Mobile: +91 9895490866
Location: West Bengal, Online (Dubai)
Qualification: MBA Energy Management, B.sc. Physics

Experience: Subjects I can teach students: 1 Physics 2 Management Papers 3 Python programming Language 4 Tableau 5 SQL 6 Data  more..

Mythilyshree

Mobile: +91 9895490866
Location: Tamil Nadu, Online (Dubai)
Qualification: B.E (CSE)

Experience: Skills - Automation testing (UFT) (web desktop mobile) Manual testing Experience - 2 6 years overall experience |   more..

Kiranmaiee

Mobile: +91 91884 77559
Location: Telangana, Online (Dubai)
Qualification: BTech

Experience: Manual testing 1 year |   more..

Eklavya

Mobile: +91 91884 77559
Location: Odisha, Online (Dubai)
Qualification: B.tech CSE

Experience: C programming Python Java Web Development Etc  more..

Vantaku

Mobile: +91 8301010866
Location: Andhra Pradesh, Online (Dubai)
Qualification: Bsc computers

Experience: “I am passionate about my work Because I love what I do I have a steady source of motivation that  more..

Akshata

Mobile: +91 91884 77559
Location: Karnataka, Online (Dubai)
Qualification: Bachelor of computer application

Experience: I have 7 years of teaching experience and also I have a knowledge of assistant and in software developer as  more..

Varsha

Mobile: +91 98474 90866
Location: Maharashtra, Online (Dubai)
Qualification: MCA

Experience: I have one year experience in manual testing regression testing functional testing black box testing smoke sanity test good communication  more..

hemanth

Mobile: +91 9446600368
Location: Madurai, Online (Dubai)
Qualification: BE CSE

Experience: Smoke sanity Regression AutomationTesting (selenium python) bug reporting   more..

Shayma

Mobile: +91 91884 77559
Location: Maharashtra, Online (Dubai)
Qualification: BSc Mathematics

Experience: I am excited to apply for the Online Tutor position With proficiency in Microsoft Office suite teaching curriculum development and  more..

Tanya

Mobile: +91 9895490866
Location: Madhya Pradesh, Online (Dubai)
Qualification: MCA

Experience: i have completed my MCA in 2022 i am a fresher worked as a teacher and accountant in 2 different  more..

Nikita

Mobile: +91 9446600368
Location: Maharashtra, Online (Dubai)
Qualification: Mcs

Experience: I have 3 years of experience Skill: asp net mvc asp net core web api  more..

monu

Mobile: +91 89210 61945
Location: Rajasthan, Online (Dubai)
Qualification: graduation

Experience: banner design logo design flyer design flex design etc   more..

Prajkta

Mobile: +91 98474 90866
Location: Maharashtra, Online (Dubai)
Qualification: BE

Experience: Manual testing automation testing html css c programming database Java testng Cucumber api testing  more..

Hemalatha

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Dubai)
Qualification: BE ECE

Experience: 1 Expertise in Manual Testing - Cross browse testing Integration testing Functional testing API testing 2 Automation Skills : Selenium  more..

Ashika

Mobile: +91 9446600368
Location: Uttar Pradesh, Online (Dubai)
Qualification: Btech

Experience: experience as an intern in amberflux edge ai and across the globe and my skilss are-python c django html css  more..

Chetan

Mobile: +91 91884 77559
Location: Maharashtra, Online (Dubai)
Qualification: B.S.C Animation

Experience: I am fresher I have strong skills in graphic designing and video editing also Passionate about creating design that touch  more..

vala

Mobile: +91 8301010866
Location: Gujarat, Online (Dubai)
Qualification: M.E

Experience: I am writing to express my interest in the Flutter app developer position at your company I have a total  more..

Nasiya

Mobile: +91 89210 61945
Location: Kerala, Online (Dubai)
Qualification: Btech

Experience: html css php Ajax jQuery Javascript MVC Strong mathematical ability  more..

Megha

Mobile: +91 9446600368
Location: Kerala, Online (Dubai)
Qualification: MCA

Experience: Completed an internship in Python Full stack development at Inmakes Infotech Kochi also have a experience in web development (HTML  more..

Anju

Mobile: +91 91884 77559
Location: Ernakulam , Online (Dubai)
Qualification: MSc Operations Research and Computer Applications

Experience: C c++ Java python ms word ms Excel ms word sql  more..

Anu

Mobile: +91 91884 77559
Location: Uttarakhand, Online (Dubai)
Qualification: BTech

Experience: I am writing to express my interest in the front end developer position With a proven track record in application  more..

Kshitija

Mobile: +91 9895490866
Location: Maharashtra, Online (Dubai)
Qualification: BE

Experience: Manual testing all concepts  more..

Vishnu

Mobile: +91 9446600368
Location: Malappuram, Online (Dubai)
Qualification: MCA

Experience: Hey iam vishnu k iam mca graduate currently iam doing software testing course in kochi i have already completed mannual  more..

King

Mobile: +91 91884 77559
Location: West Bengal, Online (Dubai)
Qualification: High school graduate/ college student

Experience: I've 1+ year(s) of experience in using Adobe softwares like After effects Photoshop illustrator I design posters and any graphic  more..

Shefin

Mobile: +91 9446600368
Location: Kerala, Online (Dubai)
Qualification: Dipolma in Full Stack Development(Mean Stack)

Experience: I have knowledge of primary web development programming languages such as Python Django Html Css and Bootstrap Application for Python  more..

AISWARYA

Mobile: +91 91884 77559
Location: Kochi, Online (Dubai)
Qualification: BSC Mathematics

Experience: BPO EXPERIENCE and also studied software testing course  more..

SUPRIYAA

Mobile: +91 9895490866
Location: Maharashtra, Online (Dubai)
Qualification: Architecture draftsman diploma

Experience: Planning and Preparation of reliance retail store design   more..

Divyanshu

Mobile: +91 98474 90866
Location: Uttar Pradesh, Online (Dubai)
Qualification: Diploma in Cyber Security

Experience: Dear Hiring Manager I am writing to express my interest in the Cyber Security position at Nestsoft Technologies as advertised  more..

Utsav

Mobile: +91 91884 77559
Location: Gandhinagar Gujarat, Online (Dubai)
Qualification: B.E. in Computer Engineering

Experience: Python software development - 1 3 yearsApplication for Python Django  more..

Pandiyarajan

Mobile: +91 9446600368
Location: Coimbatore , Online (Dubai)
Qualification: MSc Information Technology

Experience: Core Java Selenium Automation testing Manual Testing SQL CUCUMBER Framework testNG Jenkins Jira tool   more..

vikash

Mobile: +91 98474 90866
Location: Haryana, Online (Dubai)
Qualification: B.Tech

Experience: Senior Android Developer with over 8 years of experience in designing developing and maintaining high-quality mobile applications Proficient in Java  more..

Harshit

Mobile: +91 8301010866
Location: Uttar Pradesh, Online (Dubai)
Qualification: MCA

Experience: I have experience with Python and Django for web development SQL for database management and a strong foundation in AI  more..

Nazreen

Mobile: +91 8301010866
Location: Tamil Nadu, Online (Dubai)
Qualification: BCA

Experience: I have successfully completed a comprehensive course in manual testing and SQL equipping me with the skills required to excel  more..

Nitin

Mobile: +91 98474 90866
Location: Chandigarh, Online (Dubai)
Qualification: B.tech (computer science engineering)

Experience: I have an 1 5 years of experience in net core and 1 year of experience in My SQL Ms  more..

Gayatri

Mobile: +91 91884 77559
Location: Maharashtra, Online (Dubai)
Qualification: bca

Experience: I have skill about the software development I know the Django Python properly in basic level I have also know  more..

darshan

Mobile: +91 9895490866
Location: Noida, UP, Online (Dubai)
Qualification: B.tech

Experience: python Django Sql Mysql Html Css JavascriptApplication for Python Django  more..

Vinayaka

Mobile: +91 89210 61945
Location: Bangaluru, Online (Dubai)
Qualification: BE graduation

Experience: Skills: core Java manual testing automation testing API testing SQL I'm fresher give me a chence to explore my skills  more..

Dharmaraj

Mobile: +91 98474 90866
Location: Tamil Nadu, Online (Dubai)
Qualification: Bca

Experience: Flutter dart programming language user experience design api integration problem solving git postman State management Android and iOS app   more..

Preeti

Mobile: +91 98474 90866
Location: Chandigarh, Online (Dubai)
Qualification: B.Sc

Experience: I have 1 year experience in manual testing I have good knowledge of writing sql queries I am good at  more..

Satakshi

Mobile: +91 8301010866
Location: Uttar Pradesh, Online (Dubai)
Qualification: Masters in education and diploma in special education

Experience: Give best knowledge to the children and make a independent I developed overall development phases like physical mental cognition also  more..

SREESHNA

Mobile: +91 89210 61945
Location: Palakkad, Online (Dubai)
Qualification: BTech ECE

Experience: My name is Sreeshna R and I am writing to express my interest in the Python Developer position at this  more..

Revathi

Mobile: +91 91884 77559
Location: Chennai, Online (Dubai)
Qualification: Msc. Computer science

Experience: Test planning and strategy Test case development and execution Automated testing tools and frameworks Manual testing techniques Defect tracking and  more..

AMALU

Mobile: +91 89210 61945
Location: kollam, Online (Dubai)
Qualification: btech

Experience: python django html css bootstrapApplication for Python Django  more..

Ayushi

Mobile: +91 98474 90866
Location: Bihar, Online (Dubai)
Qualification: Bachelors in design

Experience: I have always been passionate about creating innovative idea Throughout my academic journey and professional experiences I have honed my  more..

Prakash

Mobile: +91 91884 77559
Location: Maharashtra, Online (Dubai)
Qualification: BACHELOR BCom

Experience: Skills Front-End Development: Proficient in HTML HTML5 CSS CSS3 (including Flexbox and Grid) and JavaScript for creating clean structured and  more..

Neeraj

Mobile: +91 89210 61945
Location: Delhi, Online (Dubai)
Qualification: M.Tech

Experience: Skillss: AI Machine Learning Robotics Cybersecurity Networking Communication Linux Server Experience: Artificial Intelligence and Robotics Trainer at STEMpedia (Mar 2024  more..

Santhosh

Mobile: +91 91884 77559
Location: Namakkal, Online (Dubai)
Qualification: B.E CSE

Experience: I did Manual testing course and Experience in using tool (jira) and completed course MYSQL course and using tools SQL  more..

Rittika

Mobile: +91 8301010866
Location: Haryana, Online (Dubai)
Qualification: Btech

Experience: Manual testing of web (UI Wordpress Lara bel and other technology) Mobile apps testing of both android and iOS with  more..

Sharmina

Mobile: +91 91884 77559
Location: Kerala, Online (Dubai)
Qualification: Btech

Experience: Manual functional testing Postman  more..

Priya

Mobile: +91 9446600368
Location: Thiruvalla, Online (Dubai)
Qualification: Btech IT

Experience: I am doing python training now Application for Python Django  more..

Gojuru

Mobile: +91 9895490866
Location: Telangana, Online (Dubai)
Qualification: Bachelor of science

Experience: Iam passionate towards my job have that hardworking nature to complete the work with the time eager to learn new  more..

Karthikeyan

Mobile: +91 89210 61945
Location: Karur, Online (Dubai)
Qualification: B. E mechanical engineering

Experience: I have done intership in one data software solutions for 6 months I am skilled in manual testing | Resume  more..

Suktimala

Mobile: +91 9895490866
Location: West Bengal, Online (Dubai)
Qualification: MCA

Experience: Java python qbasic html 9years  more..

Alwin

Mobile: +91 8301010866
Location: Kerala, Online (Dubai)
Qualification: BTech Computer Science and Technology

Experience: Web development Video editing  more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in dubai
Internship/projects in dubai
Internship/projects in dubai
Internship/projects in dubai
Internship/projects in dubai
Internship/projects in dubai
Internship/projects in dubai
Internship/projects in dubai
Internship/projects in dubai
Internship/projects in dubai
Internship/projects in dubai
Internship/projects in dubai

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer