YouTube Marketing Training by Experts
Our Training Process
YouTube Marketing - Syllabus, Fees & Duration
Section 1: Video Editing for YouTube using Canva
- Video Mixing
- Audio Mixing
- Animations
- Text Settings
- Speed Settings
- Searching Videos
Section 2: Thumb Image Settings using Canva
- Making Thumb Images
- Making Cover Photos
- Logo
- Posters
- Searching Images/Designs
Section 3: YouTube Channel Settings
- Channel Name & URL
- Default Values
- Tags
- Cover Photo
Section 4: YouTube Video Settings
- Video Title, Description & Tags
- Upload Video
- Live Broadcasting
- Video Settings
Section 5: Introduction to YouTube and video marketing
- Evolution of YouTube
- The power of online video
- Why YouTube SEO is important
- Keeping up with YouTube algorithm changes
Section 6: Producing a Video Content Strategy
- Content creation planning & strategy
- Producing a content calendar
- Identifying content trends
- What makes content โShareableโ?
Section 7: Publishing Videos and YouTube SEO
- Video title optimization
- Video description optimization
- Video Tags
- Video thumbnails
Section 8: Content Curation Techniques for Higher Engagement
- The power of playlisting
- Optimizing archive and library content
- Passive content curation
Section 9: Content Distribution and Promotion
- Other content distribution platforms
- Paid vs unpaid promotion
Section 10: Passive & Active Cross-promotion
- What is cross-promotion?
- What is collaboration?
- Active cross-promotion techniques
- Passive cross-promotion techniques
Section 11: Understanding YouTube data & analytics
- Basics of YouTube Analytics
- What is watch-time & why is it so important?
- Understanding your audience via YouTube Analytics
- Key metrics to track
This syllabus is not final and can be customized as per needs/updates