Digital Marketing / SEO (Full Course) Online Live Classes by Experts

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Our Training Process

Digital Marketing / SEO (Full Course) - Syllabus, Fees & Duration

  • Introduction – Digital Marketing
  • Introduction - Search Engine Optimization
  • Caching, Crawling & Indexing
  • Google / Yahoo / Bing Algorithms
  • Competitor Website Analysis
  • Domain Name Registration
  • Basics of Server Configurations & Settings
  • File Names / Directories / Sub Domains
  • HTML5 Tags
  • CSS, Bootstrap (Mobile Friendly) Style Sheets
  • Website Designing using Templates
  • Basics of Canva
  • Basics of Photoshop
  • Blogger, WordPress
  • Meta Tags, Title Tags, Head Tags, Fav icon
  • Page Layout, Content Optimization
  • Working of Robots.txt, Do-Follow Links
  • Internal / External Linking
  • Image Optimization
  • YouTube Video Integration
  • Google Map Integration on Webpages
  • Google My Business (Google Local Seo)
  • Social Media Plugins
  • Keyword Analysis / New Trends
  • Google Search Operators
  • Google Webmaster Tools
  • Google Analytics
  • Google Copyrights Verisign
  • Payment Gateways
  • Interactive / Dynamic Websites
  • Live Chat Integrations on Websites
  • Whatsapp Integrations on Websites
  • Breadcrumbs using Schema.org
  • W3 Standard HTML Validation
  • 404, 403 Error Checking
  • Plagiarism / Grammar / Spelling Checking
  • URL Redirection / htaccess / Seo Friendly URL
  • RSS Feeds, XML Sitemap
  • On Page SEO Tools
  • Web Hosting (FTP)

Download On-Page SEO Syllabus

  • What is Social Media?
  • Understanding the existing Social Media paradigms & psychology
  • How social media marketing is different than others
  • Forms of Internet marketing
  • Facebook marketing

    • Understanding Facebook marketing
    • Practical session 1
    • Creating Facebook page
    • Uploading contacts for invitation
    • Exercise on fan page wall posting
    • engagement
    • Facebook advertising
    • Types of Facebook advertising
    • Best practices for Facebook advertising
    • Understanding Facebook best practices
    • Creating Facebook advertising campaign
    • Targeting in ad campaign
    • Payment module- CPC vs CPM vs CPA
    • Setting up conversion tracking
    • Using power editor tool for adv.
    • Advanced Facebook advertising using tools
  • Linkedin Marketing

    • What is LinkedIn?
    • Understanding LinkedIn
    • Company profile vs Individual profiles
    • Understanding Linkedin groups
    • How to do marketing on LinkedIn groups
    • Linkedin advertising & it’s best practices
    • Increasing ROI from LinkedIn ads
    • Linkedin publishing
    • Company pages
    • Adv on linkedIn
    • Display vs text
  • Twitter Marketing

    • Understanding Twitter
    • Tools to listen & measure Influence on Twitter
    • How to do marketing on Twitter
    • Black hat techniques of twitter marketing
    • Advertising on Twitter
    • Creating campaigns
    • Types of ads
    • Tools for twitter marketing
    • Twitter Advertising
    • Twitter Cards
  • Video Marketing

    • Understanding Video Campaign
    • Creating 1st Video Campaign
    • Importance of video marketing
    • Benefits of video marketing
    • Using youtube for business
    • Developing youtube video marketing Strategy
    • Bringing visitors from youtube videos to your website
    • Creating Video ADgroups
    • Targeting Options
    • Understanding Bid Strategy

Download Social Media Marketing Syllabus

  • Email marketing overview

    • Introduction to Advanced Email Marketing
    • Fundamentals of Email Marketing
    • Email Best Practices and Myths
    • Bulk Email concept
    • Things you can do with Emails
  • Elements of marketing emails

    • Advantages of the different text formats (HTML or Plain Text)
    • Permissions & E-permissions
    • Frequency & Ethics of Newsletters
    • Defining your Goals
    • Email Marketing Strategies
  • Email Marketing Tools and Software

    • Email Software and Tools
    • Email Software Analysis
    • Selecting Email Software
    • Importing Email Lists
    • Practical on 3 Software for Lists
    • Custom Fields
    • Double Opt-IN
    • Lead or Contact Fields
    • Content First
    • Sending Email Campaign
    • Sending HTML Email Campaign
    • Sending Mobile Responsive Email
    • Email Open Rate
    • Email Click Through Rate
    • Email A/B Testing
    • Variant Case Study
    • Segmentation Strategy
    • List Segmentation and Campaign
  • Email Marketing Templates

Download Email Marketing Syllabus

  • Introduction to Paid Advertising

    • What is Paid advertising
    • Benefits of Paid advertising
    • Business objectives in paid ads
    • Branding Campaign
    • Direct marketing campaign
    • Paid advertising channels
    • Paid Bidding Strategies
    • Premium Ad Networks
  • Introduction to Google Ads(PPC)

    • Overview of Google Ads
    • Account Setup
    • Billing Methods
    • Old Version vs. New version
    • Google Ads Interface Tour
    • Basic Google ads Terminology
    • Recent updates in Google Ads
    • Account structure in Google Ads
    • Account Limits
  • PPC(Pay Per Click Campaign)

    • Types of Campaigns
    • Defining the objective of the campaign
    • Location Targeting
    • Language Settings
    • Google Partners
    • Bidding Strategies
    • Defining the Budget
    • Ad Scheduling
    • Ad delivery and Ad Rotation
  • AdGroups and Keywords Setup

    • What is Ad Group?
    • How to set up Ad Groups
    • Keyword Research
    • Keyword Match Types
    • Broad Match
    • Broad Match Modifier
    • Phrase Match
    • Exact Match
    • Negative Match
    • Keyword Planner Tool
    • Creating a Plan with Estimations
    • Adding Keywords to Ad Groups
  • Ad Formats and Guidelines

    • Types of Ads
    • Expanded Ad Format
    • Responsive Ad Format
    • Call Only Ad
    • Structure of Ad
    • Elements of Effective Ads
    • Writing the Ad Copy
    • Final URL of Ad
    • URL Options
    • Mobile URL Option
    • Best and Worst Ads Examples
    • Google Ads Guidelines
    • Copyrights & Trademark Guidelines
  • Google Ads Auction and Bidding

    • What is Ads Auction
    • What is Ad Rank
    • What is Quality Score
    • How to improve Quality Score
    • Improving Ad Relevance
    • Improving Landing Page Experience
    • Improving the CTR
    • What is Actual CPC?
    • How QS affects the Cost?
    • Types of CPC’s
    • Bidding Strategies
    • Auction Insights Tool
  • Ad Extensions

    • Sitelinks Extension
    • Callout Extension
    • Structured Snippet
    • Call Extension
    • Message Extension
    • Location Extension
    • Affiliate Location Extension
    • Price & Promotion Extension
    • App Extension
    • Automated Extensions
  • Conversion Tracking

    • What is Conversion
    • Types of Conversions
    • Website Conversion
    • App Conversion
    • Call Conversion
    • Offline Conversions
    • Implementation Conversion Tracking
    • Practical Case Study
    • Analyzing Conversion Reports
    • ROI Calculation
  • Campaign Reports Analysis

    • Key Performance Indicators (KPIs)
    • Different Levels of Data Analysis
    • Segmenting Data
    • Filtering Data
    • Column Customization
    • Search Terms Report
    • Auction Insights Report
    • Keyword Reports
    • Automated Rules
    • Dimensions Report
  • Display Ads Campaign

    • What is Display Ads
    • Objectives of Display Campaign
    • Bidding Strategies
    • Budget Settings
    • Audience Targeting Methods
    • Demographic Targeting
    • Content-based Targeting
    • Automated Targeting
    • Types of Ad Formats
    • Creating Custom Ads
    • Conversion Tracking
    • Gmail Ads
    • Creating a Gmail Ads Campaign
  • Remarketing Campaign

    • What is Remarketing
    • How to build audience list
    • Types of Remarketing Audience
    • Website audience
    • App Audience
    • Customer List
    • Custom Remarketing List
    • Create a Remarketing Campaign
    • Remarketing Ads
    • Conversion Tracking
    • Common troubleshooting issues.
    • Measuring Results of Campaign
  • Video Marketing with YouTube

    • Why video marketing?
    • Setting a Video Campaign
    • The objective of Video marketing
    • Instream Ads
    • Discovery Ads
    • YouTube Targeting options
    • Bidding Types
    • Type of YouTube Ads
    • Creating a YouTube Ad
    • Remarketing Lists on YouTube
    • Reporting and Analysis
  • Shopping Ads Campaign

    • What are Shopping ads
    • Shopping Campaign Setup
    • Google Merchant Centre
    • Datafeed Setup
    • Types of Datafeed
    • Datafeed Properties
    • Adgroups and Product groups
    • Bidding strategies
    • Reporting and Analysis
  • Mobile Marketing Campaign

    • Why Mobile marketing
    • Types of Mobile marketing campaigns
    • Creating Universal app campaign
    • Bidding Strategies
    • Location & Budget settings
    • Ad Formats
    • Conversion Tracking
    • Reports
  • Google Ads Tools

    • Opportunities Tool
    • Account Access Levels
    • Change History Tool
    • PPC Manager Account (My Client Center)
    • Google Ads Editor
    • Google Scripts
    • Business Manager
    • Account Linking

Download Google Adwords (PPC) Syllabus

Section 1: Introduction to YouTube and video marketing

  • Evolution of YouTube
  • The power of online video
  • Why YouTube SEO is important
  • Keeping up with YouTube algorithm changes

Section 2: Producing a Video Content Strategy

  • Content creation planning & strategy
  • Producing a content calendar
  • Identifying content trends
  • What makes content “Shareable”?

Section 3: Publishing Videos and YouTube SEO

  • Video title optimization
  • Video description optimization
  • Video Tags
  • Video thumbnails

Section 4: Content Curation Techniques for Higher Engagement

  • The power of playlisting
  • Optimizing archive and library content
  • Passive content curation

Section 5: Content Distribution and Promotion

  • Other content distribution platforms
  • Paid vs unpaid promotion

Section 6: Passive & Active Cross-promotion

  • What is cross-promotion?
  • What is collaboration?
  • Active cross-promotion techniques
  • Passive cross-promotion techniques

Section 7: Understanding YouTube data & analytics

  • Basics of YouTube Analytics
  • What is watch-time & why is it so important?
  • Understanding your audience via YouTube Analytics
  • Key metrics to track

Download YouTube Marketing Syllabus

Domain Name Registration

  • Search Domains
  • Top Level Domains (TLD)
  • Country wise domains
  • Domain name registrations
  • Sub Domains

Web Server Settings

  • How to Choose Web server?
  • Dedicated Server, Shared Server, VPS Hosting & Cloud Hosting
  • Basics of Web Server Control Panel
  • DNS Settings
  • Web Server Performance
  • Add on Primary Domains
  • Create sub domains

FTP Software Installations

  • FTP Software
  • FTP Software Installation
  • FTP Configuration
  • How to use FTP Software
  • Upload / Download files using FTP Software

Download Web Hosting (FTP) Syllabus

OFF Page SEO (Link Building Techniques)

  • Introduction - Off Page SEO
  • Why we need Off Page SEO?
  • How to do Off Page SEO Successfully?
  • Off Page SEO - Factors
  • Best Off Page SEO Strategies
  • Different Type of Links
  • Link Placing
  • Authority (DA & PA)
  • Content Marketing
  • Link Building in Social Media (Facebook, Instagram, Twitter etc)
  • Influencer Marketing
  • Guest Posting / Reviews
  • Google My Business (GMP) Local SEO
  • What is Branding
  • On Page SEO v/s OFF Page SEO
  • Article Submission
  • Forum Submission
  • Quora Posting
  • Social Bookmarking
  • Link Building on Tumblr
  • Link Building on Pinterest
  • Reddit Link Building Techniques
  • CrunchBase Link Building Techniques
  • Youtube Video Marketing
  • Online Press Release
  • Directory Submission
  • Classified Listings
  • Search Engine Submission
  • Pinging
  • Blogging on Blogger.com, Wordpress.com etc
  • Off Page SEO Tools
  • Social Media Analytics
  • Download Off-Page SEO Syllabus
Course Fees
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Digital Marketing / SEO (Full Course) Jobs in Ras Al Khaimah

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  • seo analyst
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  • social media marketing
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Digital Marketing / SEO (Full Course) internship jobs in Ras Al Khaimah

Digital Marketing / SEO (Full Course) Internship/Course Details

Digital Marketing / SEO (Full Course) . Since 2001, We provide digital marketing (SEO) full courses in Ras Al Khaimah with real time internships on web design, wordpress, on page seo, off page seo, facebook marketing, sem, youtube, google ads, email marketing, search engine positions, seo tools, google business (map) listings, webmaster tools, directory listings, content writing.

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List of Training Institutes / Companies in Ras Al Khaimah

  • AlSafeerMarketDafanCorniche | Location details: QWHQ+93G - Dafan Al Khor - Ras al Khaimah - United Arab Emirates | Classification: Hypermarket, Hypermarket | Visit Online: safeergroup.com | Contact Number (Helpline): +971 7 233 7764
  • RakezAlHamraIndustrialZone | Location details: Ras al Khaimah - United Arab Emirates | Classification: Industrial Estate, Industrial Estate | Visit Online: rakez.com | Contact Number (Helpline): +971 7 204 1111
  • RAKHospital | Location details: Al Juwais - Ras al Khaimah - United Arab Emirates | Classification: Hospital, Hospital | Visit Online: rakhospital.com | Contact Number (Helpline): +971 7 207 4444
  • AlHeeraBuildingContg | Location details: RX2G+JG7 - Al Sall - Ras al Khaimah - United Arab Emirates | Classification: , | Visit Online: | Contact Number (Helpline): +971 50 277 9509
  • WaysAheadFZE | Location details: A4, 1032 Al Hamra, RAKEZ Industrial Area - Ras al Khaimah - United Arab Emirates | Classification: Software company, Software company | Visit Online: | Contact Number (Helpline):
  • HiTechCommunication | Location details: QXXJ+4C4 - Al Seer - Ras al Khaimah - United Arab Emirates | Classification: Business networking company, Business networking company | Visit Online: | Contact Number (Helpline): +971 7 222 4120
  • JumboElectronics-OmanStreet,RasAlKhaimah | Location details: Oman Street Shaikh Waleed Bldg (Sony Bldg), Ground Floor , Near Gulf Cinema - Ras al Khaimah - United Arab Emirates | Classification: Electronics Retail and Repair Shop, Electronics Retail and Repair Shop | Visit Online: jumbo.ae | Contact Number (Helpline): +971 7 227 1991
  • RAKAcademy-BritishSchoolAlHamra-BSH | Location details: Ras al Khaimah - United Arab Emirates | Classification: School, School | Visit Online: rakaonline.org | Contact Number (Helpline): +971 7 221 2891
  • HEALTHFIRST13RAK-INTERNATIONALPHARMACY | Location details: Al Seer - Ras al Khaimah - United Arab Emirates | Classification: Pharmacy, Pharmacy | Visit Online: planetme.ae | Contact Number (Helpline): +971 7 228 2255
  • InstituteOfAppliedTechnology | Location details: MX46+MVX - Ras al Khaimah - United Arab Emirates | Classification: School, School | Visit Online: iat.ac.ae | Contact Number (Helpline): +971 7 207 4000
  • ALREYADELECTRONICS | Location details: OPPOSITE DUBAI ISLAMIC BANK - Al Nakheel - Ras al Khaimah - United Arab Emirates | Classification: Security system installer, Security system installer | Visit Online: alreyadsecurities.com | Contact Number (Helpline): +971 50 670 2267
  • RAKCourts | Location details: QWGP+Q6W - Dafan Al Khor - Ras al Khaimah - United Arab Emirates | Classification: Justice department, Justice department | Visit Online: courts.rak.ae | Contact Number (Helpline): +971 7 233 1541
  • EPDARAK | Location details: QWGJ+8RH - Dafan Al Khor - Ras al Khaimah - United Arab Emirates | Classification: Government office, Government office | Visit Online: epda.rak.ae | Contact Number (Helpline): +971 7 233 3371
  • Al-NakheelPharmacy | Location details: Al Seer - Ras al Khaimah - United Arab Emirates | Classification: Pharmacy, Pharmacy | Visit Online: business.site | Contact Number (Helpline): +971 7 222 6821
  • UniversityOfBoltonAcademicCentreRasAlKhaimah | Location details: Sheikh Saqr Bin Khalid Road, Bareraat,opp HCT - Ras al Khaimah - United Arab Emirates | Classification: University, University | Visit Online: boltonac.ae | Contact Number (Helpline): +971 7 221 1221
  • InternationalNetworkComputers | Location details: QWRW+G8W - Dafan Al Khor - Ras al Khaimah - United Arab Emirates | Classification: , | Visit Online: | Contact Number (Helpline): +971 7 233 0002
  • AMTech Software company in Ras Al-Khaimah, United Arab Emirates Address: Madar Tower Main Road - North Ras Al Khaimah - United Arab Emirates Phone: +971 55 444 5586 , website:https://www.facebook.com/amteclinks/
  • Navayuga Middle East Software company in Ras Al-Khaimah, United Arab Emirates Address: Al Hisn Rd - North Ras Al Khaimah - United Arab Emirates Phone: +971 7 233 9959 , website:www.navayuga.com/contactus.asp?ctry=Spatial&loc=UAE
  • Pearlisys IT Solution Software company in Ras Al-Khaimah, United Arab Emirates Address: 900 East Ave - New York - United Arab Emirates Phone: +971 50 188 2429 , website:https://www.emirates.com/ae/english/.../flights-to-new-york.aspx
  • Talent Technologies Software company in Ras Al-Khaimah, United Arab Emirates Address: North Ras Al Khaimah - United Arab Emirates Phone: +971 7 226 3936 ,website:https://m.khaleejtimes.com/.../software-sector-witnesses-highest-talent...
 courses in Ras Al Khaimah
These instructors delivered with them teacher-focused strategies to coaching and learning (Davidson, 2008). By the 1920s, some of the Trucial States had opened colleges the use of curricula and instructors from close by Arab countries, which started out the shift in the direction of the greater secular and vocational training that exists today (Alhebsi et al. This changed into accomplished with the aid of Kuwait`s Sheikh Abdullah Salem al Sabah, as he sought to increase the Trucial States` training machine through providing curricular aid and investment for expatriate instructors (Davidson, 2008). These colleges have been impartial tasks commenced through pearl traders who have been uncovered to fashionable colleges throughout their travels (AlNaqbi, 2009). While a few colleges have been funded through Kuwait, extra colleges have been installed through different countries including Bahrain, Egypt, India, Iran, Saudi Arabia, and Qatar withinside the 1960s (see Box 1 for a top level view of Egypt`s effect at the UAE`s training machine)3 . In 1912, the primary personal colleges withinside the Trucial States opened in Dubai and Sharjah (Davidson, 2008). As a part of the ongoing effort to standardize the training machine, the MOE released the country`s National Curriculum Project in 1979, and a countrywide curriculum changed into carried out through 1985 (Ridge, 2009). At this time, the newly created MOE started out to unify the nation`s various blend of colleges and consolidated forty seven colleges that had formerly been run through Kuwait and different entities (Ridge, 2009; Suliman, 2009). Basic training changed into additionally made obligatory for all youngsters (Ridge, 2014). Historically, many Egyptian instructors got here to the Gulf vicinity as settlement people employed via the Egyptian Ministry of Education, however that has in view that changed.

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